Saturday, August 13, 2011


On a weekly basis I witness more and more women and men going out of their way to purchase designer gear. I would have thought the blockbuster “Confessions of a Shopaholic” would have sent a message but I guess for some the message wasn’t loud enough.

Many people that I know of and that I don’t are spending a fortune of their salaries buying things they could do without. Would that item go out of its way for the customer purchasing it, I wonder? Well if its designer it should, but who says Armani doesn’t stain, it is cloth, maybe it’s the finest, but it is still fabric. And spinning rims better be bought after you have paid for life insurance because the tire that rim is on is still a bubble filled with air that can burst or become flat without warning.

Of course we all want articles of quality. But what if I sold a faux-Gucci bag at an incredibly high price, some of you may be disappointed at the price tag but someone would buy it and many who couldn’t afford it would consider buying it anyway. That same percentage of you would probably ignore the same genuine Gucci bag if it were sold an extremely low cost, regarding it as a low quality product.

I think its great that many of us value quality yet I still sense that many of us shop with our emotional sense instead of our common sense. When most of us buy designer or expensive items the result is a sort of satisfaction and validation of ourselves.

The lie which our ego used to feed some of us was: the more you own the more important you are. Delving further as well as evolving into the 21st century, the ego has had the opportunity to advance too, thus, developing the lie, which has now become: the more things you buy, the more important you are… and if those things are expensive or were purchased in the realm of ‘all that is designer’ then you are a glamorous important person of high distinction.

The hypothesis I’ve come to is that for some of us, our feelings are becoming more expensive (and of a distinguished designer caliber too). Before some of us can no longer purchase our feelings without entirely being in debt, I propose that we come to an understanding that material things do not add to our personality. Just like the Armani suite; the fabric it is made from is just fabric. And if you or I were to buy Prada shoes or diamond encrusted gold rims, we would simply be ourselves. I’m not asking people to stop buying expensive things or offering solace to those who can not, I just hope that some will come to realize that we will never NEED anything exclusive especially if it puts us in debt.

I think we need to understand that we are buying a commodity that can not be bought, we are simply buying our feelings or the feelings we think we would feel if we purchased certain items. Our feelings are not on display counters but within us. Not to sound like an archetypal life ‘guru’ but once we realize that we own our emotions and they do not need to be bought we can enjoy things of all caliber, after all we are very important people living highly imperative lives that no one can afford to buy.